Amidst the pandemic, a captivating discovery unfolded when my mother introduced me to the fascinating world of Vedic literature for Rakhis. It awakened a desire to rekindle our connection with ancient rituals and comprehend the purpose behind each festival. Delving into the essence of Rakhis and their diverse ingredients, I took a leap of faith and introduced handmade Vedic Rakhis to Chaarmology. To my astonishment, our Chaarmology family embraced this concept with utmost love, propelling our brand to new heights and defining our unique identity. In 2020, Vedic Rakhis became an integral part of our catalog. As a team, we continue to grow, constantly adding new products to our repertoire. From humble beginnings, we established a dedicated workspace for our artisans, a talented group of 5-7 women who skillfully bring our designs to life. They are the heart and soul of Chaarmology, embodying exceptional skills that are not easily acquired through conventional means. They are cherished and empowered, supporting their families and children’s education while inspiring us to give back to society. We are a close-knit community, with almost 50k followers on Instagram, over 10K satisfied clients, and a team of 10 passionate employees. This journey is deeply personal and profoundly rewarding.